Security - United Kingdom

  • United Kingdom
  • In 2024, the projected revenue in the Security market in the United Kingdom is estimated to be €1.1bn.
  • This market is expected to experience a compound annual growth rate (CAGR 2024-2028) of 11.41%.
  • As a result, the projected market volume is estimated to reach €1.7bn by 2028.
  • By 2028, it is anticipated that there will be approximately 23.1m users active households in the Security market in the United Kingdom.
  • The household penetration rate is expected to increase from 26.6% in 2024 to 76.7% by 2028.
  • Currently, the average revenue per installed Smart_Home in the Security market in the United Kingdom is expected to be €140.40.
  • When comparing global revenues, in the United States leads the market, with revenue estimated to be €6,292.0m in 2024.
  • The United Kingdom has seen a surge in demand for cybersecurity solutions as businesses strive to protect their assets from increasing online threats.

Key regions: Asia, Japan, United Kingdom, Norway, Europe

Comparación de regiones

Analyst Opinion

The Security segment targets the prevention/detection of burglaries, notifications about hazards such as fire or water leakage, emergency calls and access control. Its development is mainly driven by the replacement of traditional devices with connected ones. Main growth products in this case are smart locks and smart security cameras. Companies from several different industries compete in this market. Next to traditional security companies (e.g. ADT) and tech start-ups (Canary or, media companies and connectivity providers (e.g. AT&T or Comcast) also play an important role due to the high amounts of data that need to be transferred, especially in the video surveillance case. Developments vary strongly with country-specific conditions like burglary rates.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Analyst Opinion
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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