The Quick Commerce market in Brazil is set to achieve a projected revenue of BRL €0.96bn by 2024.
This is expected to grow at an annual rate of 11.43% (CAGR 2024-2028), resulting in a projected market volume of BRL €1.48bn by 2028.
The number of users in the Quick Commerce market is anticipated to reach 11.1m users by 2028.
The user penetration rate, which is currently at 3.5% in 2024, is projected to increase to 5.0% by 2028.
The average revenue per user (ARPU) is expected to be BRL €126.00.
When compared globally, in China is forecasted to generate the highest revenue in the Quick Commerce market, with an estimated amount of BRL €73,900.00m in 2024.
Additionally, in China is expected to have the highest user penetration rate in the Quick Commerce market, reaching 21.0%.
Despite economic challenges, Brazil's Quick Commerce market is experiencing significant growth due to the country's large population and increasing demand for convenience.
The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.
Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
Online grocery orders where the advertised delivery time is under 3 hours
Companies typically operate their own small stores (dark/cloud stores)
Online orders where a personal shopper picks and delivers grocery items (e.g., Instacart)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
As consumer trends turn towards ultra-convenience and consumer demands grow, Quick Commerce grocery start-up’s growth exploded. At the end of 2021, Getir, Flink, and Gorillas dominated the European markets, having a total of more than 350 locations. But as demand slows down, we see these player scale back operations. With this, we are also seeing more acquisitions between Meal Delivery players and instant grocery players such as Delivery Hero’s purchase of a majority stake in Glovo.
China leads the quick commerce market of Online Grocery Delivery owing its growth to the rapid increase of internet users, established players, and a mature digital market. Players like MissFresh, and Meituan dominate the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.