Market Insights Digital eServices Online Gambling

Online Lottery - Croatia

Croatia

Revenue in the Online Lottery market is projected to reach €61.13m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.71%, resulting in a projected market volume of €76.32m by 2028.
In the Online Lottery market, the number of users is expected to amount to 70.5k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.09k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Croatia has been experiencing steady growth in recent years, driven by customer preferences for convenient and accessible gambling options, as well as favorable local special circumstances.

Customer preferences: In line with global trends, customers in Croatia are increasingly turning to online platforms for their lottery needs. This shift can be attributed to several factors. Firstly, online lottery platforms offer convenience and accessibility, allowing customers to play their favorite games from the comfort of their own homes. This is particularly appealing to younger generations who are accustomed to conducting various activities online. Secondly, online platforms often provide a wider range of lottery games compared to traditional brick-and-mortar outlets, catering to different customer preferences. Lastly, the ability to purchase tickets and participate in lottery draws at any time adds to the appeal of online platforms.

Trends in the market: One notable trend in the Croatian Online Lottery market is the increasing popularity of mobile gambling. With the widespread adoption of smartphones and the availability of mobile applications, customers can now easily access online lottery platforms on their mobile devices. This trend is expected to continue as mobile technology continues to advance and more customers embrace the convenience of gambling on the go. Another trend in the market is the emergence of innovative lottery games and features. Online platforms are constantly introducing new and exciting games to attract customers and keep them engaged. These games often incorporate interactive elements, such as virtual scratch cards or instant win games, which enhance the overall gaming experience. Additionally, online platforms may offer special promotions and bonuses to incentivize customers to play, further driving growth in the market.

Local special circumstances: Croatia's relatively small population and high internet penetration rate contribute to the growth of the Online Lottery market. With a population of around 4 million people, the market size may be smaller compared to larger countries. However, the high internet penetration rate of over 70% ensures a sizable customer base for online lottery platforms. Furthermore, the country's well-developed telecommunications infrastructure and widespread access to high-speed internet make it easy for customers to access online gambling platforms.

Underlying macroeconomic factors: The growth of the Online Lottery market in Croatia is also influenced by underlying macroeconomic factors. Economic stability and increasing disposable incomes contribute to the growth of the overall gambling industry, including the online lottery sector. As the economy improves, more customers have the financial means to participate in gambling activities and are willing to spend on entertainment options such as online lotteries. In conclusion, the Online Lottery market in Croatia is experiencing steady growth due to customer preferences for convenience and accessibility, as well as favorable local special circumstances. The increasing popularity of mobile gambling and the emergence of innovative lottery games are driving this growth. Additionally, Croatia's relatively small population, high internet penetration rate, and economic stability contribute to the expansion of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.