Event Tickets - Australia & Oceania

Australia & Oceania

Revenue in the Event Tickets market is projected to reach €1.72bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.70%, resulting in a projected market volume of €1.84bn by 2028.
The Music Events market has a projected market volume of €0.78bn in 2024.
In global comparison, most revenue will be generated in the United States (€33,280.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €206.10 in 2024.
In the Event Tickets market, the number of users is expected to amount to 8.5m users by 2028.
User penetration in the Event Tickets market will be at 19.9% in 2024.

Key regions: Germany, India, China, Europe, Japan

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Analyst Opinion

The Event Tickets market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Event Tickets market in Australia & Oceania are shifting towards unique and immersive experiences. Consumers are increasingly seeking out events that offer something different and memorable, such as music festivals, sporting events, and cultural performances. This preference for experiential events is driving the demand for tickets in the region. Trends in the market include the rise of online ticket sales and the increasing popularity of mobile ticketing. With the widespread use of smartphones and the convenience of online purchasing, consumers are opting to buy tickets digitally. This trend is not only more convenient for customers but also allows event organizers to reach a wider audience and streamline the ticketing process. Another trend in the Event Tickets market in Australia & Oceania is the growing demand for sustainability and eco-friendly events. Consumers are becoming more conscious of their environmental impact and are seeking out events that align with their values. This has led to an increase in the number of eco-friendly festivals and events in the region, which in turn drives the demand for tickets to these events. Local special circumstances in the region also contribute to the development of the Event Tickets market. Australia & Oceania is known for its vibrant cultural scene, with a diverse range of events and festivals throughout the year. This rich cultural heritage attracts both domestic and international tourists, leading to a higher demand for event tickets. Underlying macroeconomic factors, such as population growth, disposable income levels, and tourism, also play a role in the development of the Event Tickets market in Australia & Oceania. As the population in the region continues to grow, so does the potential customer base for events. Additionally, rising disposable income levels allow consumers to spend more on leisure activities, including attending events. The tourism industry in Australia & Oceania is also a significant driver of the Event Tickets market, as tourists often seek out unique experiences and events during their travels. Overall, the Event Tickets market in Australia & Oceania is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for unique and immersive experiences, the rise of online and mobile ticketing, the focus on sustainability, the vibrant cultural scene, and the region's population growth, disposable income levels, and tourism industry all contribute to the positive trajectory of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.