Market Insights Digital eServices Dating Services

Casual Dating - Australia & Oceania

Australia & Oceania

Revenue in the Casual Dating market is projected to reach €22.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.56%, resulting in a projected market volume of €23.21m by 2028.
In the Casual Dating market, the number of users is expected to amount to 1.1m users by 2028.
User penetration will be 2.5% in 2024 and is expected to hit 2.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €21.12.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

Casual dating has become increasingly popular in Australia & Oceania, with a growing number of people opting for this type of relationship.

Customer preferences: In Australia & Oceania, customer preferences for casual dating have been influenced by several factors. Firstly, the region has a relatively young population, with a significant proportion of millennials and Gen Z individuals. These generations are more open to non-traditional forms of relationships and are more inclined towards casual dating. Additionally, the fast-paced lifestyle and high levels of urbanization in many countries in the region have contributed to the popularity of casual dating. People are often looking for convenient and flexible ways to meet new people and form connections, which casual dating provides.

Trends in the market: One of the key trends in the casual dating market in Australia & Oceania is the rise of online dating platforms and apps. These platforms have made it easier for people to connect with potential partners and have expanded the pool of potential matches. The convenience and accessibility of online dating have attracted a large number of users, further fueling the growth of the casual dating market. Another trend in the market is the increasing acceptance and normalization of casual dating. In the past, casual dating was often stigmatized and seen as taboo. However, societal attitudes have shifted, and casual dating is now more widely accepted. This has led to an increase in the number of people actively seeking casual relationships.

Local special circumstances: One of the unique aspects of the casual dating market in Australia & Oceania is the cultural diversity within the region. The countries in this region have diverse cultural backgrounds, which can influence dating preferences and practices. For example, in some Pacific Island countries, traditional cultural values may place more emphasis on long-term committed relationships, while in more urbanized areas, casual dating may be more prevalent.

Underlying macroeconomic factors: The strong economic growth in Australia & Oceania has also contributed to the development of the casual dating market. As countries in the region experience economic prosperity, individuals have more disposable income and are more willing to spend on leisure activities, including dating. This has created a favorable environment for the growth of the casual dating market. Overall, the casual dating market in Australia & Oceania is experiencing growth due to changing customer preferences, the rise of online dating platforms, increasing acceptance of casual relationships, cultural diversity, and strong macroeconomic factors. As these trends continue to evolve, the market is likely to expand further in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.