Market Insights Digital eServices Dating Services

Casual Dating - Paraguay

Paraguay

Revenue in the Casual Dating market is projected to reach €439.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -49.01%, resulting in a projected market volume of €29.73k by 2028.
In the Casual Dating market, the number of users is expected to amount to 251.4k users by 2028.
User penetration will be 2.8% in 2024 and is expected to hit 3.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.08.
In global comparison, most revenue will be generated in the United States (€268.50m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Paraguay has seen significant growth in recent years, driven by changing customer preferences and the increasing acceptance of casual relationships in the country.

Customer preferences: Paraguayans are increasingly embracing casual dating as a way to meet new people and explore their romantic and sexual desires. The younger generation, in particular, is more open-minded and less traditional in their approach to relationships. They value personal freedom and independence, and casual dating provides them with the opportunity to have fun and explore different connections without the commitment of a long-term relationship.

Trends in the market: One of the key trends in the Casual Dating market in Paraguay is the rise of online dating platforms and mobile applications. These platforms have made it easier for Paraguayans to connect with potential partners and explore casual relationships. The convenience and accessibility of these platforms have attracted a large number of users, especially among the younger population. Another trend in the market is the increasing popularity of casual dating events and social gatherings. These events provide a safe and comfortable environment for people to meet and interact with others who are interested in casual relationships. They offer a more organic and spontaneous way of meeting potential partners, which appeals to many Paraguayans who are looking for casual connections.

Local special circumstances: Paraguay is a country with a relatively conservative culture, influenced by its strong Catholic traditions. However, there has been a shift in societal attitudes towards casual dating and relationships. The younger generation, in particular, is challenging traditional norms and seeking more freedom in their personal lives. This cultural shift has created a favorable environment for the growth of the Casual Dating market in Paraguay.

Underlying macroeconomic factors: The growing Casual Dating market in Paraguay can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more Paraguayans to afford the costs associated with casual dating, such as going out to restaurants, bars, and events. Additionally, the rise of online dating platforms and mobile applications has made casual dating more accessible and affordable for a wider range of people. In conclusion, the Casual Dating market in Paraguay is experiencing significant growth due to changing customer preferences, the rise of online dating platforms, the popularity of casual dating events, a shift in societal attitudes, and underlying macroeconomic factors. As Paraguayans become more open-minded and embrace casual relationships, the market is expected to continue growing in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.