Online Dating - Paraguay

  • Paraguay
  • Revenue in the Online Dating market is projected to reach €2.35m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.21%, resulting in a projected market volume of €2.99m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 363.1k users by 2028.
  • User penetration will be 3.7% in 2024 and is expected to hit 4.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €8.49.
  • In global comparison, most revenue will be generated in the United States (€1,273.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Comparación de regiones

Analyst Opinion

The Online Dating market in Paraguay has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Paraguayans are increasingly turning to online dating as a convenient and efficient way to meet potential partners, and this trend is expected to continue in the coming years.

Customer preferences:
Paraguayans are becoming more open to the idea of online dating, as it provides them with a wider pool of potential partners and allows them to connect with people outside of their social circles. Online dating platforms offer a convenient and efficient way for Paraguayans to meet new people and explore romantic connections. Additionally, the anonymity provided by online dating allows individuals to be more open and honest about their preferences and desires, leading to more successful matches.

Trends in the market:
One of the key trends in the Paraguayan online dating market is the increasing popularity of mobile dating apps. As smartphone penetration rates continue to rise in Paraguay, more and more people are using their mobile devices to access online dating platforms. Mobile dating apps offer a seamless and user-friendly experience, allowing users to easily browse through profiles and connect with potential matches on the go. Another trend in the market is the rise of niche dating platforms catering to specific interests or demographics. Paraguayans are increasingly looking for platforms that cater to their specific needs and preferences, whether it be based on religion, ethnicity, or hobbies. These niche dating platforms provide a more tailored and personalized experience, increasing the chances of finding a compatible match.

Local special circumstances:
Paraguay is a country with a relatively small population compared to other countries in the region. This means that the pool of potential partners for Paraguayans can be limited, especially in smaller towns and rural areas. Online dating platforms provide a solution to this challenge by connecting individuals from different parts of the country and expanding the dating pool.

Underlying macroeconomic factors:
Paraguay has experienced steady economic growth in recent years, which has led to an increase in disposable income and higher standards of living. This has allowed more Paraguayans to afford smartphones and internet access, making online dating more accessible to a larger segment of the population. As the economy continues to grow, it is expected that more Paraguayans will have the means to participate in the online dating market. In conclusion, the Online Dating market in Paraguay is experiencing growth due to changing customer preferences, the popularity of mobile dating apps, and the rise of niche dating platforms. These trends are driven by the increasing openness of Paraguayans to online dating, the convenience of mobile dating apps, and the desire for more tailored and personalized dating experiences. With the continued economic growth in Paraguay, the online dating market is expected to expand further in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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