Online Sports Betting - Paraguay

  • Paraguay
  • Revenue in the Online Sports Betting market is projected to reach €29.18m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.81%, resulting in a projected market volume of €36.58m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 85.9k users by 2028.
  • User penetration will be 0.9% in 2024 and is expected to hit 1.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.42k.
  • In global comparison, most revenue will be generated in Australia (€8,920.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparación de regiones

Analyst Opinion

The Online Sports Betting market in Paraguay has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences:
Paraguayans have shown a growing interest in online sports betting, as it offers convenience and a wide range of options. With the increasing availability of smartphones and internet access, more people are turning to online platforms to place their bets. Additionally, the younger generation, who are more tech-savvy, are particularly drawn to the convenience and accessibility of online sports betting.

Trends in the market:
One of the key trends in the Paraguayan online sports betting market is the rise of mobile betting. As mentioned earlier, the widespread use of smartphones has made it easier for people to access online betting platforms anytime and anywhere. This trend is likely to continue as mobile technology continues to advance and more people adopt smartphones. Another trend in the market is the increasing popularity of live betting. Paraguayans are increasingly interested in placing bets while the game is in progress, adding an extra level of excitement and engagement to the betting experience. This trend is driven by the availability of real-time data and live streaming of sports events, allowing bettors to make informed decisions and capitalize on opportunities as they arise.

Local special circumstances:
Paraguay has a relatively relaxed regulatory environment for online sports betting, which has contributed to its growth. Unlike some other countries in the region, Paraguay has not imposed strict regulations or prohibitions on online gambling. This has attracted both local and international operators to enter the market, leading to increased competition and innovation. Additionally, Paraguay has a strong sports culture, with football being the most popular sport in the country. This passion for sports has translated into a high demand for sports betting, further fueling the growth of the online sports betting market.

Underlying macroeconomic factors:
The overall economic growth and increasing disposable income in Paraguay have also played a role in the development of the online sports betting market. As people have more money to spend, they are more likely to engage in recreational activities such as sports betting. Furthermore, the growing middle class in Paraguay has led to a larger customer base for online sports betting operators. In conclusion, the Online Sports Betting market in Paraguay is experiencing significant growth due to changing customer preferences, favorable local special circumstances, and underlying macroeconomic factors. The rise of mobile betting, increasing popularity of live betting, relaxed regulatory environment, strong sports culture, and economic growth have all contributed to the expansion of the market. As technology continues to advance and more people gain access to the internet, the online sports betting market in Paraguay is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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