Video Games - United Kingdom

  • United Kingdom
  • In 2024, the projected revenue in the Video Games market in the United Kingdom is set to reach €8.24bn.
  • It is expected to demonstrate an annual growth rate (CAGR 2024-2027) of 9.81%, resulting in a projected market volume of €10.91bn by 2027.
  • Furthermore, the number of users in the Video Games market is forecasted to amount to 21.1m users by 2027.
  • The user penetration rate is anticipated to increase from 27.6% in 2024 to 30.2% by 2027.
  • It is worth noting that the largest market segment within the Video Games market industry is In-game Advertising, which is projected to have a market volume of €3.22bn in 2024.
  • In terms of global comparison, in China is expected to generate the highest revenue, reaching €87,620.00m in 2024.
  • Looking at the average revenue per user (ARPU) in the Video Games market, it is projected to amount to €431.90 in 2024.
  • The United Kingdom's video game market is experiencing a surge in mobile gaming, with a strong focus on casual and puzzle games.

Key regions: India, Europe, China, Japan, Asia

Comparación de regiones

Analyst Opinion

While all other Digital Media market markets have already gone through small revolutions caused by new business models like subscription-based services, the Video Games market is only at the beginning of this development. New offers like Ubisoft’s Uplay+ gaming flat rate or technical innovations like Google Stadia’s game streaming platform might attract even more casual gamers and revolutionize the way consumers play video games in general.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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