Digital Treatment & Care - Spain

Spain

The Digital Treatment & Care market in Spain is set to experience significant growth in the coming years.
According to projections, the market's revenue is expected to reach €766.80m by 2024.
This translates to an impressive annual growth rate of 12.22% from 2024 to 2028, resulting in a projected market volume of €1,216.00m by the end of the forecast period.
In terms of user penetration, it is estimated that 39.27% of the population will be utilizing digital treatment and care services in 2024.
However, this figure is expected to increase to 49.39% by 2028, indicating a growing adoption of these innovative solutions among the Spanish population.
The average revenue per user (ARPU) in Spain's Digital Treatment & Care market is projected to be €41.87.
This figure represents the average amount of revenue generated from each user within the market.
When comparing the global landscape, it is worth noting that in the United States is expected to generate the highest revenue in the Digital Treatment & Care market sector.
In 2024, the US market is projected to generate a staggering €22,160.00m in revenue, showcasing its dominance in this industry.
In Spain, the digital treatment and care market is seeing a surge in telemedicine platforms, allowing patients to consult with doctors remotely.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Digital Treatment & Care market in Spain is experiencing significant growth and development, with various sub-markets such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction.

Customer preferences: In Spain, customers are increasingly turning to digital solutions for their treatment and care needs. The convenience and accessibility offered by digital platforms appeal to tech-savvy consumers who are looking for efficient ways to manage their health. The younger generation, in particular, is driving the demand for digital treatment and care solutions as they prioritize convenience and ease of use in healthcare services.

Trends in the market: One of the prominent trends in the Digital Treatment & Care market in Spain is the rising popularity of online pharmacies. Consumers are embracing the ability to purchase medications and healthcare products online, saving time and effort compared to traditional brick-and-mortar pharmacies. Additionally, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors are becoming more integrated into daily healthcare routines, providing users with real-time data and insights into their health status.

Local special circumstances: Spain's healthcare system is known for its high-quality care and universal coverage. However, the system is facing challenges such as an aging population and increasing healthcare costs. As a result, there is a growing emphasis on preventive care and self-management of health conditions, driving the demand for digital treatment and care solutions. The cultural emphasis on family and community support also plays a role in the adoption of social alarms, which provide reassurance and safety for vulnerable populations.

Underlying macroeconomic factors: The digital health market in Spain is also influenced by macroeconomic factors such as increasing smartphone penetration, technological advancements, and government initiatives to promote digital healthcare solutions. The growing acceptance of telemedicine and remote monitoring services further supports the expansion of the Digital Treatment & Care market in Spain. Additionally, the rise of chronic diseases and the need for continuous monitoring and management contribute to the demand for digital therapeutics and smart health devices in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.