Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - India

India

The Health & Wellness Coaching market in India is expected to witness a significant growth in revenue, projected to reach INR €1,752.00m by 2024.
Furthermore, the market is forecasted to exhibit a robust annual growth rate (CAGR 2024-2028) of 17.37%, resulting in a projected market volume of INR €3,325.00m by 2028.
In terms of user penetration, it is anticipated to be 12.94% in 2024 and is expected to increase to 15.95% by 2028.
This indicates a growing adoption and interest in Health & Wellness Coaching market services among the Indian population.
The average revenue per user (ARPU) is estimated to be INR €13.18, reflecting the value and demand for such services in the market.
When compared globally, it is noteworthy that in the United States is set to generate the highest revenue in the Health & Wellness Coaching market, projected to reach €3,500.00m by 2024.
This highlights the dominant position of the United States in the industry.
India is witnessing a surge in demand for digital health coaching services, as people seek convenient and accessible ways to improve their health and well-being.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in India is experiencing a surge in demand across Fitness apps, Nutrition apps, and Meditation apps, reflecting a growing trend towards holistic health and well-being in the country.

Customer preferences: In India, there is a shift towards a more health-conscious lifestyle driven by increasing awareness about the importance of physical fitness, mental well-being, and healthy eating habits. Customers are seeking convenient and personalized solutions to help them achieve their health goals, leading to a rise in the adoption of Health & Wellness Coaching apps. The convenience of accessing fitness routines, nutritional guidance, and meditation practices through mobile applications appeals to the tech-savvy Indian population.

Trends in the market: Fitness apps are witnessing significant growth in India as more individuals are looking to stay active and fit from the comfort of their homes. With the proliferation of smartphones and affordable data plans, Fitness apps offering workout plans, live classes, and progress tracking tools are becoming increasingly popular among fitness enthusiasts in the country. Nutrition apps are also gaining traction in India as people become more conscious of their dietary choices and seek guidance on healthy eating habits. These apps provide personalized meal plans, calorie tracking, and nutritional information, catering to the diverse dietary preferences and requirements of the Indian population. Meditation apps are experiencing a surge in demand in India as people look for ways to manage stress, improve mental well-being, and enhance mindfulness. The busy urban lifestyle and work pressures have led to a growing interest in meditation and mindfulness practices, driving the adoption of Meditation apps that offer guided meditation sessions, relaxation techniques, and sleep aids.

Local special circumstances: India's diverse cultural heritage and traditional wellness practices have influenced the Health & Wellness Coaching market in the country. The integration of ancient practices like yoga, Ayurveda, and meditation into modern digital platforms has resonated with the Indian audience, combining traditional wisdom with contemporary technology to promote overall health and wellness.

Underlying macroeconomic factors: The increasing smartphone penetration, expanding internet connectivity, and rising disposable incomes in India are key macroeconomic factors driving the growth of the Health & Wellness Coaching market. As more people prioritize their health and well-being, the demand for Fitness apps, Nutrition apps, and Meditation apps is expected to continue growing, creating opportunities for innovation and expansion in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.