Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Australia

Australia

The Health & Wellness Coaching market in Australia is expected to see a significant increase in revenue, reaching AU €190.30m by 2024.
This projection indicates a promising future for the industry.
Moreover, the market is anticipated to experience a steady annual growth rate (CAGR 2024-2028) of 7.51%, resulting in a projected market volume of AU €254.20m by 2028.
When it comes to user penetration, the market is expected to have a penetration rate of 48.40% in 2024, which is expected to rise to 51.40% by 2028.
This suggests that an increasing number of individuals in Australia will be seeking health and wellness coaching services to enhance their overall well-being.
In terms of average revenue per user (ARPU), it is projected to be AU €18.15.
This indicates the amount of revenue generated per user and highlights the potential profitability of the market.
On a global scale, in the United States is expected to generate the highest revenue in the Health & Wellness Coaching market, reaching an impressive amount of €3,551.00m by 2024.
This demonstrates the dominance of the US market in this industry.
In Australia, the demand for digital health coaching services is surging, as individuals prioritize their health and wellness in the convenience of their own homes.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in Australia is experiencing significant growth and evolution, driven by shifting consumer preferences towards holistic health and well-being solutions.

Customer preferences: Consumers in Australia are increasingly prioritizing their health and wellness, leading to a growing demand for Fitness apps, Nutrition apps, and Meditation apps. These apps provide convenient and personalized solutions to help individuals achieve their health goals, whether it be improving physical fitness, managing dietary habits, or enhancing mental well-being.

Trends in the market: In Australia, there is a noticeable trend towards digital health and wellness services, with Fitness apps seeing a surge in popularity among individuals looking to exercise from the comfort of their homes or on-the-go. The convenience and accessibility offered by these apps appeal to busy urban dwellers and health-conscious individuals alike. Additionally, Nutrition apps that offer meal planning, calorie tracking, and dietary guidance are gaining traction as people become more mindful of their food choices and nutritional intake. On the other hand, Meditation apps are witnessing increased adoption as Australians seek ways to manage stress, improve mindfulness, and enhance their overall mental health.

Local special circumstances: Australia's unique blend of urban and outdoor lifestyles influences the Health & Wellness Coaching market in the country. With a strong emphasis on fitness and outdoor activities, Australians are turning to digital solutions to complement their active lifestyles. Moreover, the country's multicultural population contributes to the demand for diverse offerings in Nutrition apps, catering to varying dietary preferences and requirements. The increasing awareness of mental health issues also drives the popularity of Meditation apps, reflecting a growing societal focus on holistic well-being.

Underlying macroeconomic factors: The growing Health & Wellness Coaching market in Australia is also supported by favorable macroeconomic conditions. A robust economy and high disposable incomes enable consumers to invest in health and wellness products and services. Furthermore, technological advancements and widespread smartphone penetration facilitate the adoption of digital health solutions across the country. As the market continues to expand, collaborations between app developers, health professionals, and fitness experts are likely to drive innovation and further propel the growth of the Health & Wellness Coaching market in Australia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.