Sports - Germany

  • Germany
  • The Sports market in Germany is poised to achieve remarkable growth in the coming years.
  • According to projections, the total revenue in this market is estimated to reach €50.61m by 2022.
  • This impressive figure is expected to experience a steady annual growth rate (CAGR 2022-2027) of 10.62%, resulting in a projected market volume of €84.24m by 2027.
  • When examining the revenue sources within the Sports market, it is anticipated that in-app purchases (IAP) will contribute significantly.
  • In 2022, the revenue from in-app purchases is projected to amount to €32.56m.
  • Additionally, paid app revenue is expected to reach €1.57m in the same year.
  • Advertising revenue is also expected to play a substantial role, with a projected amount of €16.49m in 2022.
  • The demand for sports-related apps is expected to drive the number of downloads in the Sports market.
  • It is estimated that the number of downloads will reach approximately 21.45m downloads in 2022.
  • Currently, the average revenue per download is expected to be €2.36.
  • In a global comparison, it is noteworthy that in China generates the highest revenue within the Sports market.
  • In 2022, the revenue generated in China is projected to reach a staggering €1,044.00m.
  • These numbers demonstrate the potential and significance of the Sports market in Germany.
  • With consistent growth and various revenue streams, this market promises exciting opportunities for businesses and investors alike.

Key regions: Japan, Germany, Asia, Europe, China

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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