Navigation - Germany

Germany

The Navigation market in Germany is expected to see substantial growth in the coming years.
According to projections, the total revenue in this market is set to reach €47.30m in 2022.
This represents a significant increase in revenue for the country.
Furthermore, it is anticipated that the Navigation market will continue to grow at an annual rate of 11.04% between 2022 and 2027.
This steady growth is expected to result in a projected market volume of €81.80m by 2027.
This demonstrates the potential for continued success in the Navigation market in Germany.
In terms of revenue breakdown, it is projected that in-app purchases (IAP) will contribute €11.11m to the overall revenue in 2022.
Additionally, paid app revenue is expected to reach €3.97m in the same year.
This indicates that both in-app purchases and paid apps play a significant role in the Navigation market in Germany.
Advertising revenue is also projected to make a substantial contribution to the overall revenue in the Navigation market, with an estimated revenue of €417.40m in 2022.
This suggests that advertising is a lucrative avenue for generating revenue in this market segment.
In terms of user engagement, the number of downloads in the Navigation market is expected to reach 27.19m downloads in 2022.
This highlights the popularity and demand for navigation apps in Germany.
When considering the average revenue per download, it is currently expected to amount to €1.74.
This indicates the potential for monetization and profit for app developers and businesses operating in the Navigation market.
In a global comparison, it is interesting to note that in China generates the highest revenue in the Navigation market.
In 2022, it is projected that in China will generate a staggering €417.40m in revenue.
This highlights the immense size and importance of the Chinese market in the Navigation market industry.

Key regions: Germany, Europe, Japan, Asia, South Korea

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.