Medical - Germany

Germany

The Medical market in Germany is expected to see significant growth in the coming years.
According to projections, the total revenue in this market is set to reach €24.47m by 2022.
This represents a promising outlook for the industry.
Furthermore, the Medical market in Germany is projected to experience an annual growth rate of 10.82% between 2022 and 2027.
This steady growth is expected to lead to a market volume of €41.14m by 2027.
Specifically, in-app purchase (IAP) revenue in the Medical market is forecasted to reach €9.62m in 2022.
This revenue stream is expected to contribute significantly to the overall market performance.
Paid app revenue in the Medical market is also expected to play a substantial role, with a projected amount of €1.48m in 2022.
This revenue source highlights the demand for paid applications within the Medical market sector.
Additionally, advertising revenue in the Medical market is projected to reach €13.37m in 2022.
This indicates the importance of advertising as a revenue driver within the industry.
The number of downloads in the Medical market is expected to reach 3.96m downloads in 2022.
This demonstrates the popularity and widespread usage of Medical market applications among users.
Currently, the average revenue per download in the Medical market is estimated to be €6.18.
This metric provides insights into the profitability of each download and indicates the potential for revenue growth.
In a global comparison, it is worth noting that in the United States generates the highest revenue in the Medical market, with a projected amount of €460.20m in 2022.
This highlights the strong market presence and economic significance of the United States in the Medical market industry.

Key regions: United States, Asia, Europe, South Korea, Japan

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.