Food & Drink - Italy

Italy

In Italy, the total revenue in the Food & Drink market is projected to reach €11.31m in 2022.
It is expected to experience a steady annual growth rate of 12.89% (CAGR 2022-2027), resulting in a projected market volume of €22.33m by 2027.
Looking specifically at the revenue generated through in-app purchases (IAP), it is projected to reach €2.07m in 2022.
Similarly, the revenue generated through paid app downloads in the Food & Drink market is projected to reach €0.20m in the same year.
Furthermore, advertising revenue in the Food & Drink market is expected to reach €9.04m in 2022.
This indicates a significant portion of the market's revenue comes from advertising efforts.
In terms of user engagement, the number of downloads in the Food & Drink market is projected to reach 3.70m downloads in 2022.
This highlights the popularity and demand for food and drink-related applications among consumers in Italy.
Currently, the average revenue per download is expected to amount to €3.06.
This metric provides insights into the profitability of each individual download in the market segment.
When compared globally, it is worth noting that the highest revenue is generated in the United States, with a projected revenue of €746.40m in 2022.
This demonstrates the significant market potential and economic activity surrounding the Food & Drink market in the United States.

Key regions: United States, India, South Korea, Japan, Asia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.