App - Italy

Italy

The App market in Italy is expected to generate a total revenue of €2,726.00m in 2022.
This projection indicates a steady annual growth rate (CAGR 2022-2027) of 9.19%, leading to a market volume of €4,392.00m by 2027.
Within the App market, revenue from in-app purchases (IAP) is projected to reach €0.70bn in 2022.
Meanwhile, revenue from paid apps is expected to reach €0.04bn in the same year.
Additionally, advertising revenue within the App market is projected to reach €1.98bn in 2022.
In terms of downloads, the number of app downloads in Italy is projected to reach 1,883.00m downloads in 2022.
Currently, the average revenue per download is estimated to be 1,883.00m downloads.
When comparing global app market revenues, it is worth noting that in China generates the highest revenue, reaching €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.