Finance - Italy

Italy

Italy is projected to witness significant growth in the Finance market, with total revenue expected to reach €6.56m in 2022.
This represents a promising opportunity for the country's financial sector.
Furthermore, the Finance market is projected to experience steady growth, with an annual growth rate of 12.21% (CAGR 2022-2027).
As a result, the market is expected to expand to a volume of €12.46m by 2027.
Within the Finance market, in-app purchase (IAP) revenue is projected to reach €1.39m in 2022, indicating a strong consumer demand for financial applications.
Additionally, paid app revenue in the Finance market is projected to reach €0.37m in 2022, highlighting the willingness of users to invest in financial tools.
Furthermore, advertising revenue in the Finance market is expected to reach €4.80m in 2022, reflecting the potential for financial companies to leverage advertising as a revenue stream.
In terms of user engagement, the number of downloads in the Finance market is projected to reach 5.73m downloads in 2022, demonstrating a substantial user base.
Moreover, the average revenue per download is expected to amount to €1.15, indicating the potential for monetization within the market.
When comparing global markets, it is noteworthy that in the United States leads in terms of revenue generation, with projected revenue of €550.40m in 2022.
This highlights the dominance of the US in the global Finance market.
Overall, in Italy has a promising future in the Finance market, with substantial revenue potential and a growing user base.

Key regions: India, Europe, Japan, China, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.