Entertainment - South America

South America

The Entertainment market in South America is projected to experience significant growth in the coming years.
According to forecasts, the total revenue in this market is expected to reach €0.69bn in 2022.
This represents a substantial increase in comparison to previous years.
Furthermore, the Entertainment market is anticipated to exhibit a strong annual growth rate (CAGR 2022-2027) of 9.72%.
This positive trend is predicted to continue, resulting in a projected market volume of €1.07bn by 2027.
When examining the different revenue streams within the Entertainment market, it is projected that in-app purchases (IAP) will contribute significantly.
In 2022, the revenue generated from in-app purchases is expected to reach €191.50m.
Additionally, paid app revenue is projected to reach €0.42m in the same year.
Advertising revenue is also expected to play a significant role in the Entertainment market.
By 2022, it is projected to reach €501.40m.
This highlights the importance of advertising as a revenue stream within the industry.
In terms of user engagement, the number of downloads in the Entertainment market is projected to reach 1.10bn downloads in 2022.
This indicates a high level of interest and participation among consumers.
When considering the average revenue per download, the current estimate is approximately €0.63.
This metric provides insight into the profitability of each individual user engagement within the Entertainment market.
In a global context, it is worth noting that in China generates the highest revenue in the Entertainment market.
In 2022, in China's projected revenue is expected to reach a staggering €11,520.00m.
This demonstrates in China's dominance in this market segment.
Overall, the Entertainment market in South America is poised for significant growth, with various revenue streams contributing to its expansion.
The projected numbers indicate a promising future for this industry within the region.

Key regions: United States, India, Germany, China, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.