Market Insights Consumer Toys & Hobby Toys & Games

Plastic & Other Toys - Worldwide

Worldwide

The Plastic & Other Toys market worldwide is projected to generate a revenue of €27bn in 2024.
It is anticipated to experience an annual growth rate of 1.69% (CAGR 2024-2028).
Among all countries, in the United States leads the market with a revenue of €7,278m in 2024.
When considering the population, the per person revenue in 2024 amounts to €3.45.
Despite global concerns about sustainability, the demand for plastic and other toys continues to thrive worldwide, with countries like China and the United States leading the market.

Key regions: Germany, United States, China, Indonesia, United Kingdom

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.