Market Insights Consumer Tobacco Products

Cigars - Worldwide

Worldwide

In 2024, the revenue in the Cigars market worldwide amounts to €21.5bn.
It is projected that this market will experience an annual growth rate of 3.97% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue with €12,240m in 2024.
On a per capita basis, the revenue generated in the Cigars market amounts to €3.30 in 2024.
Looking ahead to 2029, the volume in the Cigars market is expected to reach 46.2bn pieces.
Additionally, there is an estimated volume growth of 0.6% in 2025.
On average, each person is expected to consume 6.9pieces cigars in 2024 in the Cigars market worldwide.
In Cuba, the birthplace of cigars, traditional cigar-making methods and strong tobacco flavors continue to dominate the market.

Key regions: Worldwide, Singapore, Germany, United States, Philippines

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Analyst Opinion

The Cigars segment (including cigarillos) constitutes a niche segment in the Tobacco Products market, which, in recent years, has nevertheless attracted significant attention as a potential growth driver. One of the main reasons for this is the fact that cigars are finally gaining popularity among younger consumers in many countries, reversing a decades-long downward trend.

In the Statista Global Consumer Survey conducted in early 2022, 11% of individuals in the U.S. in the age group of 20–29 and 16% in the age group of 30–39 reported to have smoked cigars at least occasionally, compared to 9% in 2019. Furthermore, over the years, the number of women smoking cigars has also increased in many parts of the world, which has had a positive impact on the market. In the 2019 edition of the Statista Global Consumer Survey, 3% of female respondents in the U.S. stated that they occasionally smoked cigars; this share has increased, reaching 5% in 2022. Similarly, in Canada, the number has risen from 2% in 2019 to 3% in 2022.

The sector has witnessed several product launches in the past few years, which are also expected to drive the market. In May 2022, international corporation Habanos S.A. put the Premium Cohiba Limited Edition cigar on the market. Moreover, boutique cigarmaker HVC Cigars launched a new line of cigars in mid-2022, known as Selección No. 1.

Imperial Brands, Swedish Match, Scandinavian Tobacco Group, Eastern Co SAE, Habanos S.A., and Altria Group are among the leading players in this segment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.