Market Insights Consumer Tissue & Hygiene Paper

Household Paper - Worldwide

Worldwide

In 2024, the revenue in the Household Paper market worldwide amounts to a staggering €82.40bn.
This market is projected to experience an annual growth rate of 4.68% (CAGR 2024-2028).
When compared globally, the highest revenue is generated in China, reaching €15,590m in 2024.
Taking into account the total population figures, the per person revenue in 2024 is €10.63.
Looking ahead, by 2028, the volume in the Household Paper market is expected to reach 28.3bn kg.
Additionally, the segment is projected to demonstrate a volume growth of 2.3% in 2025.
On average, each person is expected to consume 11.6kg units of Household Paper market in 2024.
The global demand for household paper products is steadily rising, with countries like China and the United States leading the market.

Key regions: Europe, Vietnam, Indonesia, United States, Australia

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Analyst Opinion

The household paper market has been experiencing a shift towards premium products, with consumers increasingly willing to pay more for high-quality, eco-friendly products. This trend is driven by growing concerns about the environment and a desire for more sustainable products.

One investment opportunity for companies in the household paper market is the development and marketing of eco-friendly products. This includes products made from recycled materials, and those produced using environmentally friendly processes. Another investment opportunity is the development of new and innovative products that cater to changing consumer preferences and needs. This could include products that are more convenient to use, such as kitchen rolls with dispensers, or table napkins that are more durable and absorbent.

The increasing focus on comfort and convenience is expected to drive the demand for premium household paper products, which offer superior quality and performance. Overall, the household paper market is expected to experience steady growth in the coming years, driven by the increasing demand for convenient, hygienic, and sustainable products, as well as the growth of e-commerce channels.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.