Home Entertainment - Portugal

Portugal

Revenue in the Home Entertainment market is projected to reach €23.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.56%, resulting in a projected market volume of €31.3m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 1,089.0k users by 2029.
Household penetration will be 8.1% in 2024 and is expected to hit 26.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €71.35.

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Home Entertainment market in Portugal is experiencing significant growth and development in recent years. Customer preferences in the Home Entertainment market in Portugal are shifting towards more advanced and technologically advanced products.

Consumers are increasingly looking for high-quality audio and visual experiences, with a particular focus on immersive technologies such as virtual reality and augmented reality. Additionally, there is a growing demand for smart home devices that can integrate with the overall home entertainment system, allowing for seamless control and connectivity. Trends in the market indicate a strong focus on streaming services and digital content.

With the rise of platforms such as Netflix and Spotify, consumers are increasingly opting for on-demand content rather than traditional physical media. This trend is further supported by the widespread availability of high-speed internet connections, which enable seamless streaming and downloading of content. As a result, there is a decline in the sales of physical media such as DVDs and CDs.

Local special circumstances in Portugal contribute to the development of the Home Entertainment market. The country has a strong cultural heritage and a thriving creative industry, which has led to the production of high-quality content in various forms such as music, films, and television shows. This has created a demand for home entertainment products that can deliver an immersive and engaging experience for consumers.

Underlying macroeconomic factors also play a role in the growth of the Home Entertainment market in Portugal. The country has experienced steady economic growth in recent years, leading to an increase in disposable income for many consumers. This has allowed them to invest in home entertainment products and services.

Additionally, the government has implemented favorable policies to encourage innovation and technological advancement, which has further fueled the growth of the market. In conclusion, the Home Entertainment market in Portugal is witnessing significant growth and development driven by customer preferences for advanced technologies, a shift towards streaming services and digital content, local special circumstances such as a strong creative industry, and favorable macroeconomic factors. As the market continues to evolve, it is expected that there will be further advancements in technology and an increasing demand for immersive and personalized home entertainment experiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.