Comfort & Lighting - Portugal

Portugal

Revenue in the Comfort & Lighting market is projected to reach €15.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.87%, resulting in a projected market volume of €29.7m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 1,123.0k users by 2029.
Household penetration will be 8.0% in 2024 and is expected to hit 27.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €46.81.

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Analyst Opinion

The Comfort & Lighting market in Portugal has seen significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in the Comfort & Lighting market have shifted towards energy-efficient and sustainable solutions.

Consumers are increasingly looking for products that not only provide comfort and enhance the aesthetics of their homes, but also help reduce energy consumption and lower their carbon footprint. This has led to a growing demand for smart lighting systems, which allow users to control and customize their lighting settings to suit their needs and preferences. Additionally, there is a rising interest in ergonomic and adjustable furniture that promotes comfort and well-being.

One of the key trends in the Comfort & Lighting market in Portugal is the adoption of smart home technology. With the increasing popularity of Internet of Things (IoT) devices, consumers are now able to control their lighting and comfort systems remotely through their smartphones or voice assistants. This technology not only provides convenience and flexibility, but also enables energy savings by allowing users to monitor and adjust their energy consumption in real-time.

As a result, smart lighting and comfort systems are experiencing a surge in demand in the Portuguese market. Another trend in the market is the integration of artificial intelligence (AI) and machine learning capabilities into comfort and lighting systems. These technologies enable the systems to learn and adapt to the users' preferences and behavior, creating personalized and automated experiences.

For example, AI-powered lighting systems can adjust the brightness and color temperature based on the time of day and the user's activities, creating a more comfortable and immersive environment. Similarly, AI-driven comfort systems can analyze user data and automatically adjust settings such as temperature and ventilation to optimize comfort and energy efficiency. In addition to customer preferences and technological advancements, there are also local special circumstances that are contributing to the development of the Comfort & Lighting market in Portugal.

The country has been making efforts to promote energy efficiency and sustainability, with initiatives such as the Energy Efficiency Action Plan and the National Energy and Climate Plan. These initiatives aim to reduce energy consumption and greenhouse gas emissions, which aligns with the growing demand for energy-efficient comfort and lighting solutions. Furthermore, Portugal has a favorable climate for renewable energy sources, particularly solar energy.

The country has been investing in solar power generation, which has led to a decrease in electricity prices and increased availability of renewable energy. This has further incentivized consumers to adopt energy-efficient technologies, including smart lighting and comfort systems that can be powered by solar energy. Overall, the Comfort & Lighting market in Portugal is experiencing growth due to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors such as energy efficiency initiatives and the availability of renewable energy sources.

As these trends continue to evolve, the market is expected to expand further, providing opportunities for both domestic and international players in the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.