Energy Management - Portugal

Portugal

Revenue in the Energy Management market is projected to reach €14.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.93%, resulting in a projected market volume of €24.0m by 2029.
In the Energy Management market, the number of active households is expected to amount to 0.9m users by 2029.
Household penetration will be 16.6% in 2024 and is expected to hit 20.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €20.82.

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Región

Comparación de regiones

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Analyst Opinion

The Energy Management market in Portugal is experiencing significant growth and development due to several key factors. Customer preferences for energy efficiency and cost savings, along with global trends in renewable energy and sustainability, are driving the demand for energy management solutions in the country.

Additionally, local special circumstances and underlying macroeconomic factors contribute to the growth of the market. Customer preferences in Portugal are shifting towards energy efficiency and cost savings. With rising energy costs and a growing awareness of environmental issues, consumers and businesses are looking for ways to reduce their energy consumption and optimize their energy usage.

Energy management solutions offer the opportunity to monitor and control energy usage, identify areas of inefficiency, and implement measures to improve energy efficiency. This aligns with the growing global trend towards sustainability and renewable energy. Trends in the market indicate a strong focus on renewable energy and sustainability.

Portugal has made significant investments in renewable energy sources, such as wind and solar power, and has set ambitious targets for renewable energy production. This creates a favorable environment for the adoption of energy management solutions that can help optimize the use of renewable energy and reduce reliance on traditional fossil fuels. Additionally, the increasing availability and affordability of renewable energy technologies contribute to the growth of the energy management market.

Local special circumstances, such as Portugal's geographical location and climate, also play a role in the development of the energy management market. The country's abundant sunlight and strong winds make it an ideal location for renewable energy generation. This creates opportunities for energy management solutions that can harness and optimize the use of these natural resources.

Furthermore, Portugal's commitment to reducing greenhouse gas emissions and transitioning to a low-carbon economy creates a supportive regulatory and policy environment for energy management solutions. Underlying macroeconomic factors, such as government incentives and funding, also contribute to the growth of the energy management market in Portugal. The government has implemented various initiatives and programs to promote energy efficiency and renewable energy, providing financial incentives and support for the adoption of energy management solutions.

This creates a favorable business environment for energy management companies and encourages investment in the market. In conclusion, the Energy Management market in Portugal is experiencing significant growth and development driven by customer preferences for energy efficiency and cost savings, global trends in renewable energy and sustainability, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as Portugal continues to prioritize renewable energy and sustainability, creating opportunities for energy management solutions that can optimize energy usage and reduce environmental impact.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.