Energy Management - Germany

Germany

Revenue in the Energy Management market is projected to reach €0.9bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.01%, resulting in a projected market volume of €1.4bn by 2029.
In the Energy Management market, the number of active households is expected to amount to 8.6m users by 2029.
Household penetration will be 17.9% in 2024 and is expected to hit 20.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €116.00.

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Región

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Moneda

Analyst Opinion

The Energy Management market in Germany has been experiencing significant growth in recent years.

Customer preferences: Customers in Germany are increasingly concerned about energy efficiency and sustainability. They are actively seeking ways to reduce their energy consumption and carbon footprint. This has led to a growing demand for energy management solutions that can help them monitor, control, and optimize their energy usage.

Trends in the market: One of the key trends in the Energy Management market in Germany is the adoption of smart grid technology. Smart grids enable the integration of renewable energy sources, such as solar and wind power, into the electricity grid. This allows for a more efficient and reliable distribution of energy. As Germany continues to invest in renewable energy, the demand for smart grid solutions is expected to increase. Another trend in the market is the use of Internet of Things (IoT) technology in energy management. IoT devices, such as smart thermostats and energy monitoring systems, can collect and analyze data on energy usage in real-time. This data can then be used to identify energy-saving opportunities and optimize energy consumption. The adoption of IoT technology is expected to drive the growth of the Energy Management market in Germany.

Local special circumstances: Germany has set ambitious targets for reducing greenhouse gas emissions and increasing the share of renewable energy in its energy mix. The country aims to reduce its carbon emissions by 55% by 2030 and achieve a carbon-neutral economy by 2050. To achieve these goals, Germany has implemented various policies and incentives to promote energy efficiency and renewable energy. This has created a favorable environment for the growth of the Energy Management market.

Underlying macroeconomic factors: Germany is the largest economy in Europe and one of the world's leading exporters. The country has a strong manufacturing sector, which requires a significant amount of energy. As a result, there is a high demand for energy management solutions in industries such as automotive, chemicals, and machinery. The need to improve energy efficiency and reduce costs is driving the adoption of energy management solutions in these sectors. Furthermore, Germany has a highly developed infrastructure and a well-established energy market. The country has a liberalized electricity market, which allows consumers to choose their electricity supplier. This competitive market environment has encouraged innovation and the development of new energy management solutions. In conclusion, the Energy Management market in Germany is growing due to customer preferences for energy efficiency and sustainability. The adoption of smart grid technology and IoT solutions is driving the market forward. Germany's commitment to reducing greenhouse gas emissions and increasing the share of renewable energy is also creating opportunities for the Energy Management market. The country's strong manufacturing sector and liberalized electricity market are additional factors contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.