Control & Connectivity - Germany

  • Germany
  • Revenue in the Control & Connectivity market is projected to reach €1.8bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.20%, resulting in a projected market volume of €2.6bn by 2028.
  • In the Control & Connectivity market, the number of active households is expected to amount to 48.4m users by 2028.
  • Household penetration will be 35.9% in 2024 and is expected to hit 110.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €113.90.
 
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Analyst Opinion

The Control & Connectivity market in Germany is experiencing significant growth and development.

Customer preferences:
German consumers have a strong preference for advanced control and connectivity solutions. They value products that offer seamless integration and compatibility with their existing devices and systems. Additionally, they prioritize reliability, security, and ease of use. As a result, there is a growing demand for smart home automation systems, connected cars, and industrial control systems.

Trends in the market:
One major trend in the Control & Connectivity market in Germany is the increasing adoption of smart home automation systems. German consumers are increasingly looking for ways to enhance the comfort, convenience, and energy efficiency of their homes. Smart home automation systems, which allow users to control and monitor various aspects of their homes through connected devices, are becoming increasingly popular. This trend is driven by the availability of affordable and user-friendly smart home devices, as well as the growing awareness of the benefits of home automation. Another trend in the market is the rise of connected cars. German automobile manufacturers are leading the way in developing and implementing advanced connectivity features in their vehicles. German consumers value the ability to stay connected while on the road, and they are willing to pay for cars that offer advanced connectivity options. This trend is driven by the increasing demand for features such as in-car entertainment, navigation, and remote vehicle monitoring.

Local special circumstances:
Germany has a strong manufacturing sector, which contributes to the growth of the Control & Connectivity market. German manufacturers are investing in advanced control and connectivity technologies to improve their production processes and increase efficiency. This creates a demand for industrial control systems and connectivity solutions. Furthermore, Germany has a well-developed infrastructure and a high level of internet penetration. This provides a solid foundation for the growth of the Control & Connectivity market, as it enables the seamless integration of connected devices and systems.

Underlying macroeconomic factors:
The strong economy of Germany is a key driver of the growth in the Control & Connectivity market. The country has a high level of disposable income, which allows consumers to invest in advanced control and connectivity solutions. Additionally, the government of Germany has been supportive of initiatives to promote digitalization and innovation, which further fuels the growth of the market. In conclusion, the Control & Connectivity market in Germany is experiencing significant growth and development. This is driven by customer preferences for advanced control and connectivity solutions, such as smart home automation systems and connected cars. The local special circumstances, including a strong manufacturing sector and a well-developed infrastructure, further contribute to the growth of the market. The underlying macroeconomic factors, such as a strong economy and government support for digitalization, also play a role in driving the market forward.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

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  • Global Comparison
  • Analyst Opinion
  • Methodology
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