Soft Drinks - Russia

The Soft Drinks market in Russia has been experiencing significant growth in recent years, driven by changing consumer preferences, emerging trends, and local special circumstances.

Customer preferences: Russian consumers have shown a growing preference for healthier beverage options, such as low-sugar and natural drinks. This shift in preferences can be attributed to increasing health consciousness and a desire for more nutritious options. As a result, there has been a rise in the demand for functional beverages, including natural fruit juices, herbal teas, and flavored water. Additionally, consumers are seeking innovative and unique flavors, leading to the introduction of new and exotic soft drink varieties in the market.

Trends in the market: One of the key trends in the Soft Drinks market in Russia is the rising popularity of energy drinks. With the busy and fast-paced lifestyle of consumers, there is a growing demand for beverages that provide an instant energy boost. Energy drinks, with their high caffeine content and stimulating ingredients, have gained traction among young adults and professionals. The market has witnessed the entry of several international energy drink brands, which has further fueled the growth of this segment. Another notable trend is the increasing demand for premium and craft soft drinks. Russian consumers are becoming more discerning and are willing to pay a premium for high-quality and unique beverages. This trend has led to the emergence of craft soda brands that offer artisanal flavors and use natural ingredients. These premium soft drinks cater to consumers who are seeking a more sophisticated and indulgent drinking experience.

Local special circumstances: Russia's climate and cultural traditions also play a significant role in shaping the Soft Drinks market. The country experiences long and harsh winters, which has led to a strong tradition of hot beverages, such as tea and coffee. However, there is also a growing demand for cold beverages during the summer months. Soft drinks, including carbonated beverages and fruit juices, are popular choices to quench thirst and provide refreshment during hot weather. Furthermore, Russia has a strong tradition of drinking kvass, a traditional fermented beverage made from rye bread. Kvass has been consumed in Russia for centuries and is considered a staple in the country's culinary culture. This traditional beverage continues to be popular among Russian consumers, especially during the summer months.

Underlying macroeconomic factors: The Soft Drinks market in Russia is also influenced by macroeconomic factors such as income levels, population growth, and urbanization. As disposable incomes rise and the middle class expands, consumers have more purchasing power and are able to afford a wider range of soft drinks. Additionally, the growing urban population and changing lifestyles have contributed to the demand for convenience and on-the-go beverages. In conclusion, the Soft Drinks market in Russia is witnessing growth due to changing consumer preferences towards healthier and more innovative beverages. The market is also influenced by local traditions and cultural preferences, as well as macroeconomic factors such as income levels and urbanization. With the evolving needs and preferences of Russian consumers, the Soft Drinks market is expected to continue to grow and diversify in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.