Beauty & Personal Care - Russia

Russia

The revenue generated in the Beauty & Personal Care market in Russia is estimated to be €15.33bn in 2024.
It is projected to grow at an annual rate of 1.65% (CAGR 2024-2029).
The largest segment in this market is Skin Care, which is expected to reach a market volume of €5.52bn in 2024.
In comparison to other countries, in the United States generates the highest revenue in this market, amounting to €93bn in 2024.
Taking into account the total population, the per person revenue in Russia is approximately €106.50 in 2024.
Furthermore, it is anticipated that online sales will contribute 25.1% of the total revenue in the Beauty & Personal Care market by 2024.
The Russian beauty and personal care market is experiencing a surge in demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.