Juices - Russia

The Juices market in Russia has been experiencing significant growth in recent years.

Customer preferences: Russian consumers have been increasingly interested in adopting healthier lifestyles, which has led to a growing demand for juices. Juices are seen as a convenient and nutritious option for those looking to incorporate more fruits and vegetables into their diets. Additionally, the popularity of juice cleanses and detox programs has also contributed to the increased consumption of juices in Russia.

Trends in the market: One noticeable trend in the Russian Juices market is the shift towards natural and organic products. Consumers are becoming more conscious about the ingredients in their food and beverages, and are seeking out products that are free from artificial additives and preservatives. This has led to a rise in the demand for organic juices, which are perceived as being healthier and more environmentally friendly. Another trend in the market is the increasing popularity of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits. For example, there has been a growing demand for juices that are fortified with vitamins, antioxidants, or probiotics. This trend is driven by consumers who are looking for products that not only taste good, but also provide added health benefits.

Local special circumstances: Russia has a rich agricultural heritage, with a wide variety of fruits and vegetables being grown in the country. This has allowed for a diverse range of juices to be produced locally, using locally sourced ingredients. Domestic juice brands have been able to capitalize on this by offering consumers a wide selection of flavors and options. Additionally, the use of local ingredients also helps to reduce transportation costs and supports the local economy.

Underlying macroeconomic factors: The improving economic conditions in Russia have also played a role in the growth of the Juices market. As disposable incomes have increased, consumers have been able to afford a wider range of products, including juices. This has led to an expansion of the market, with more brands and products being introduced to cater to the growing demand. In conclusion, the Juices market in Russia is experiencing growth due to changing customer preferences towards healthier lifestyles, the trend towards natural and organic products, the increasing popularity of functional juices, the availability of a wide range of locally produced juices, and the improving economic conditions in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.