Ready-to-Drink (RTD) Coffee & Tea - Spain

The Ready-to-Drink (RTD) Coffee & Tea market in Spain has experienced significant growth in recent years, driven by changing consumer preferences and a growing demand for convenient and on-the-go beverage options.

Customer preferences: In Spain, there is a growing trend towards healthier beverage choices, with consumers increasingly seeking out products that are low in sugar and artificial additives. This has led to a rise in the popularity of RTD coffee and tea, which are often perceived as healthier alternatives to carbonated soft drinks. Additionally, the convenience factor of RTD beverages appeals to busy consumers who are looking for quick and easy options to satisfy their caffeine cravings.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Spain is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional brewed coffee. This trend is driven by the growing interest in specialty coffee and the desire for a more premium coffee experience. Another trend in the market is the introduction of innovative flavors and functional ingredients in RTD coffee and tea products. Manufacturers are constantly launching new and exciting flavors to cater to the diverse preferences of consumers. Additionally, there is a growing demand for RTD beverages with added functional ingredients such as antioxidants, vitamins, and minerals, which offer health benefits beyond just hydration.

Local special circumstances: Spain has a strong coffee culture, with a preference for espresso-based beverages such as café con leche and cortado. This cultural preference for coffee has influenced the RTD coffee market in the country, with many consumers seeking out RTD coffee options that replicate the taste and quality of traditional espresso. This has led to the development of RTD coffee products that are made with high-quality Arabica coffee beans and offer a rich and authentic coffee flavor.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Spain is also influenced by macroeconomic factors such as changing lifestyles and increasing urbanization. As more people move to cities and lead busy lives, there is a greater demand for convenient and portable beverage options. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wide range of RTD coffee and tea products, further driving market growth. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Spain is experiencing growth due to changing consumer preferences, including a desire for healthier options and convenience. The market is also influenced by local cultural preferences for coffee and the introduction of innovative flavors and functional ingredients. Macroeconomic factors such as changing lifestyles and increasing urbanization are also driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.