Ready-to-Drink (RTD) Tea - Seychelles

The Ready-to-Drink (RTD) Tea market in Seychelles has seen significant growth in recent years, driven by changing consumer preferences and a growing health-conscious population.

Customer preferences: Customers in Seychelles are increasingly looking for convenient and healthy beverage options, which has led to a surge in demand for RTD tea. RTD tea offers a refreshing and convenient alternative to traditional hot tea, and it is often perceived as a healthier choice compared to carbonated soft drinks and other sugary beverages. Additionally, the tropical climate of Seychelles makes RTD tea a popular choice for consumers looking for a refreshing and thirst-quenching drink.

Trends in the market: One of the key trends in the RTD tea market in Seychelles is the increasing popularity of herbal and fruit-infused teas. These teas are often marketed as natural and healthy options, appealing to consumers who are conscious of their health and wellness. In addition, flavored RTD teas, such as green tea with lemon or peach, are gaining traction among consumers who prefer a more flavorful and aromatic beverage. Another trend in the market is the rise of premium and artisanal RTD tea brands. These brands offer unique and high-quality tea blends, often sourced from exotic locations, which cater to the discerning tastes of consumers seeking a more elevated tea-drinking experience. These premium brands also emphasize sustainability and ethical sourcing practices, resonating with consumers who value environmental and social responsibility.

Local special circumstances: Seychelles is a popular tourist destination, attracting visitors from around the world. This has had a positive impact on the RTD tea market, as tourists often seek out local and authentic food and beverage experiences. As a result, there is a growing demand for locally-produced RTD teas that showcase the flavors and ingredients of Seychelles. This presents an opportunity for local tea producers to capitalize on the tourism industry and cater to the preferences of both domestic and international consumers.

Underlying macroeconomic factors: The growing middle class in Seychelles has contributed to the expansion of the RTD tea market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and healthier food and beverage options. This has created a favorable environment for RTD tea brands to thrive and innovate, as consumers are increasingly willing to try new and unique flavors and blends. Furthermore, the government of Seychelles has been supportive of the food and beverage industry, implementing policies and initiatives to promote local production and entrepreneurship. This has encouraged the growth of small-scale tea producers and has provided them with opportunities to showcase their products in the domestic and international markets. In conclusion, the Ready-to-Drink (RTD) Tea market in Seychelles is experiencing growth due to changing consumer preferences, including a demand for convenient and healthy beverage options. The market is characterized by the popularity of herbal and fruit-infused teas, as well as the rise of premium and artisanal brands. The local tourism industry also plays a significant role in driving the demand for locally-produced RTD teas. The growth of the middle class and government support for the food and beverage industry are underlying macroeconomic factors that contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.