Ready-to-Drink (RTD) Coffee - Lesotho

The Ready-to-Drink (RTD) Coffee market in Lesotho has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in Lesotho. With the increasing urbanization and modernization of the country, there has been a shift in consumer behavior towards convenience and on-the-go products. Ready-to-Drink (RTD) Coffee offers a convenient and quick option for consumers who are looking for a caffeine boost or a refreshing drink during their busy day.

Trends in the market: Another trend that is driving the growth of the RTD Coffee market in Lesotho is the increasing popularity of coffee culture. Coffee shops and cafes have been popping up in major cities and towns across the country, catering to the growing demand for coffee among the younger generation. This has created a ripple effect, with more consumers becoming interested in trying different coffee flavors and varieties. RTD Coffee provides an accessible way for consumers to experiment with different coffee flavors without having to visit a coffee shop.

Local special circumstances: Lesotho is a landlocked country with a relatively small population. This has created a unique market for RTD Coffee products. Unlike larger countries where there may be a wide range of brands and products available, the RTD Coffee market in Lesotho is still relatively niche. This presents an opportunity for both local and international companies to enter the market and establish their brands. Additionally, the relatively small population means that there is less competition compared to larger markets, allowing companies to capture a larger market share.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Lesotho is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed them to spend more on discretionary items such as RTD Coffee. Furthermore, Lesotho has a young and growing population, which is more likely to adopt new trends and products. This demographic factor contributes to the growth of the RTD Coffee market as younger consumers are more likely to be interested in convenience and on-the-go products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Lesotho is developing due to changing customer preferences, the increasing popularity of coffee culture, local special circumstances, and underlying macroeconomic factors. As the market continues to grow, companies have the opportunity to tap into this niche market and establish their brands.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.