Juices - Lesotho

The Juices market in Lesotho has been steadily growing in recent years, driven by changing consumer preferences and an increasing focus on health and wellness. Customer preferences in the Juices market in Lesotho have shifted towards healthier options, with a growing demand for natural and organic juices. Consumers are becoming more conscious about their health and are actively seeking out products that are free from artificial additives and preservatives. This trend is in line with the global shift towards healthier lifestyles and the increasing popularity of natural and organic products worldwide. In addition to health concerns, convenience is also a key factor driving the growth of the Juices market in Lesotho. Busy lifestyles and the need for on-the-go options have led to a rise in demand for packaged juices that can be easily consumed anytime, anywhere. This trend is particularly prominent among urban consumers who are looking for quick and convenient ways to meet their nutritional needs. One of the key trends in the Juices market in Lesotho is the increasing popularity of fruit and vegetable blends. Consumers are increasingly looking for juices that combine different fruits and vegetables to offer a wider range of nutrients and flavors. This trend is driven by the growing awareness of the health benefits of a varied diet and the desire for more interesting and unique flavor profiles. Another trend in the market is the rise of functional juices, which are formulated to provide specific health benefits. These juices often contain added vitamins, minerals, or other ingredients that are believed to have a positive impact on health. This trend is driven by the growing interest in preventive healthcare and the desire to address specific health concerns through diet. Local special circumstances in Lesotho also play a role in shaping the Juices market. The country's agricultural sector is focused on fruit production, with a variety of fruits grown locally. This availability of fresh fruits provides a competitive advantage for local juice manufacturers, who can source high-quality ingredients locally. Additionally, Lesotho's proximity to South Africa allows for easy importation of a wide range of fruit varieties, further expanding the options available to consumers. Underlying macroeconomic factors, such as rising disposable incomes and urbanization, are also contributing to the growth of the Juices market in Lesotho. As more people move to urban areas and their incomes increase, they have more purchasing power to spend on premium and healthier products, including juices. This trend is expected to continue as the country's economy develops and consumer spending power increases. Overall, the Juices market in Lesotho is experiencing steady growth driven by changing consumer preferences, a focus on health and wellness, and underlying macroeconomic factors. The market is expected to continue growing as consumers become more health-conscious and seek out convenient and nutritious options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.