Ready-to-Drink (RTD) Coffee & Tea - Armenia

The Ready-to-Drink (RTD) Coffee & Tea market in Armenia has been experiencing significant growth in recent years.

Customer preferences: Armenian consumers have shown a growing interest in convenient and on-the-go beverage options, which has contributed to the rising popularity of RTD coffee and tea products. These products provide a quick and easy solution for busy individuals who want to enjoy their favorite coffee or tea flavors without the need for brewing or steeping.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Armenia is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking out beverages that are made with natural ingredients and have reduced sugar content. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the impact of excessive sugar consumption on health. Another trend in the market is the introduction of innovative flavors and packaging formats. Manufacturers are constantly launching new and unique flavors to cater to the diverse tastes of Armenian consumers. Additionally, they are also focusing on attractive and convenient packaging options, such as single-serve bottles and cans, to enhance the on-the-go experience.

Local special circumstances: Armenia has a strong coffee culture, with coffee being a popular beverage among its population. This cultural preference for coffee has influenced the growth of the RTD coffee market in the country. Consumers who enjoy coffee at cafes and restaurants are now looking for similar flavors and experiences in RTD formats.

Underlying macroeconomic factors: The growing disposable income and urbanization in Armenia have also contributed to the development of the RTD Coffee & Tea market. As more people move to urban areas and lead busy lifestyles, the demand for convenient and ready-to-consume beverages has increased. The rising disposable income has also made these products more affordable and accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Armenia is seeing significant growth due to the increasing demand for convenient and on-the-go beverage options, the preference for healthier and natural products, the introduction of innovative flavors and packaging formats, the strong coffee culture in the country, and the underlying macroeconomic factors such as growing disposable income and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.