Non-Alcoholic Drinks - Moldova

The Non-Alcoholic Drinks market in Moldova has been experiencing significant growth in recent years. Customer preferences in Moldova have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are looking for alternatives to sugary carbonated drinks. The trend towards healthier lifestyles and the growing awareness of the negative health effects of excessive sugar consumption have contributed to the rise in popularity of non-alcoholic drinks. One of the key trends in the market is the increasing demand for natural and organic beverages. Consumers are seeking products that are made with natural ingredients and are free from artificial additives. This trend is driven by the desire for healthier options and the growing awareness of the environmental impact of conventional farming practices. Non-alcoholic drinks that are made with organic ingredients and are sustainably sourced are gaining popularity among health-conscious consumers in Moldova. Another trend in the market is the rise of functional beverages. These are beverages that offer additional health benefits beyond hydration. Functional beverages can include ingredients such as vitamins, minerals, antioxidants, and probiotics. Consumers are increasingly looking for drinks that can support their overall well-being and address specific health concerns. This trend is driven by the growing interest in preventive healthcare and the desire for convenient and accessible ways to improve health. In addition to these global trends, there are also local special circumstances that are shaping the Non-Alcoholic Drinks market in Moldova. One of these circumstances is the country's strong tea-drinking culture. Tea is a popular beverage in Moldova, and there is a wide variety of teas available in the market. This has created opportunities for non-alcoholic drinks that incorporate tea as an ingredient or are tea-based. Furthermore, the hot climate in Moldova has also contributed to the demand for non-alcoholic drinks. As temperatures rise during the summer months, consumers are looking for refreshing and hydrating beverages to quench their thirst. This has led to an increased demand for bottled water, fruit juices, and other non-alcoholic beverages that can provide hydration and refreshment. Underlying macroeconomic factors, such as increasing disposable incomes and a growing middle class, have also played a role in the development of the Non-Alcoholic Drinks market in Moldova. As consumers have more purchasing power, they are able to afford a wider range of beverage options and are willing to spend more on premium and healthier products. In conclusion, the Non-Alcoholic Drinks market in Moldova is experiencing growth due to changing customer preferences towards healthier options, the rise of natural and organic beverages, the demand for functional beverages, local tea-drinking culture, the hot climate, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.