Non-Alcoholic Drinks - Ireland

The Non-Alcoholic Drinks market in Ireland has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, combined with the rise of wellness trends and increased awareness of the negative health effects of alcohol consumption, have contributed to the growing demand for non-alcoholic drinks in the country.

Customer preferences: Irish consumers have shown a strong preference for non-alcoholic drinks that offer health benefits. This includes beverages that are low in sugar, natural or organic, and contain functional ingredients such as vitamins, minerals, and antioxidants. The demand for healthier options has driven the growth of categories such as herbal teas, fruit-infused waters, and plant-based milk alternatives.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Ireland is the increasing popularity of functional beverages. Consumers are seeking drinks that not only quench their thirst but also provide additional health benefits. This has led to the emergence of new product categories such as probiotic drinks, energy-boosting beverages, and drinks with added collagen or CBD. Another trend in the market is the growing demand for premium non-alcoholic drinks. Irish consumers are willing to pay a premium for high-quality beverages that offer unique flavors and superior ingredients. This has created opportunities for artisanal and craft brands to enter the market and cater to the discerning tastes of consumers.

Local special circumstances: Ireland's strong cultural ties to tea consumption have influenced the Non-Alcoholic Drinks market in the country. Tea remains a popular choice among Irish consumers, with traditional black tea being a staple in many households. However, there has been a shift towards specialty teas, such as green tea, herbal blends, and fruit-infused varieties, reflecting the global trend towards healthier beverage options. The growing popularity of coffee culture in Ireland has also had an impact on the Non-Alcoholic Drinks market. Coffee shops and cafes have become social hubs where consumers can enjoy a wide range of non-alcoholic drinks, including specialty coffees, iced beverages, and smoothies. This has created a demand for innovative and premium non-alcoholic options in the market.

Underlying macroeconomic factors: The strong economic growth in Ireland has contributed to the development of the Non-Alcoholic Drinks market. As disposable incomes have increased, consumers have more purchasing power to spend on premium and healthier beverage options. Additionally, the tourism industry in Ireland has played a role in driving the demand for non-alcoholic drinks, as tourists seek out local and unique beverages during their visits. The government's efforts to promote health and wellness have also had an impact on the Non-Alcoholic Drinks market. Public health campaigns and initiatives aimed at reducing alcohol consumption have raised awareness about the benefits of choosing non-alcoholic alternatives. This has encouraged consumers to make healthier choices and has created opportunities for companies to innovate and introduce new products to meet the demand. In conclusion, the Non-Alcoholic Drinks market in Ireland is developing in response to customer preferences for healthier options, the rise of wellness trends, and increased awareness of the negative health effects of alcohol consumption. The market is characterized by a demand for functional beverages, premium offerings, and specialty teas and coffees. Local cultural factors, such as the tradition of tea consumption and the growing coffee culture, also influence the market. Overall, the market is driven by underlying macroeconomic factors such as economic growth, increased disposable incomes, and government initiatives promoting health and wellness.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.