Non-Alcoholic Drinks - Colombia

The Non-Alcoholic Drinks market in Colombia is experiencing significant growth and development in recent years. Customer preferences in Colombia have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, natural, and free from artificial additives. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the negative health effects of excessive sugar consumption. As a result, there has been a rise in the consumption of non-alcoholic drinks such as flavored water, herbal teas, and natural fruit juices. One of the key trends in the Non-Alcoholic Drinks market in Colombia is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic nutrition. These beverages often contain added vitamins, minerals, or other bioactive compounds that are believed to promote health and well-being. In Colombia, functional beverages such as energy drinks, sports drinks, and fortified juices are gaining traction among consumers who are looking for products that can provide an extra boost of energy or support their active lifestyles. Another trend in the market is the growing demand for premium and artisanal non-alcoholic drinks. Colombian consumers are increasingly willing to pay a premium for high-quality, locally sourced beverages that offer unique flavors and experiences. This trend is driven by a desire for authenticity and a preference for products that are produced using traditional methods and ingredients. As a result, there has been a rise in the number of small-scale producers and craft beverage brands in Colombia, offering a wide range of artisanal non-alcoholic drinks such as craft sodas, specialty coffees, and handcrafted herbal infusions. In addition to changing customer preferences, there are several local special circumstances that are contributing to the development of the Non-Alcoholic Drinks market in Colombia. The country has a rich agricultural heritage and is known for its diverse range of fruits and herbs. This abundance of natural resources provides a unique opportunity for the development of innovative and flavorful non-alcoholic beverages. Colombian producers are capitalizing on this by creating drinks that showcase the country's unique flavors and ingredients, such as exotic fruit juices, herbal infusions, and natural sweeteners. Furthermore, Colombia has a strong coffee culture, and coffee-based non-alcoholic drinks are particularly popular among consumers. Coffee is deeply ingrained in Colombian society and is consumed throughout the day. As a result, there is a growing demand for non-alcoholic coffee beverages such as cold brews, iced coffees, and coffee-infused energy drinks. This trend is supported by the increasing popularity of coffee shops and specialty coffee retailers in Colombia, which offer a wide range of innovative and indulgent coffee-based drinks. Underlying macroeconomic factors such as a growing middle class, urbanization, and increasing disposable incomes are also driving the growth of the Non-Alcoholic Drinks market in Colombia. As more Colombians move to urban areas and experience rising incomes, they have more discretionary income to spend on non-essential goods and services, including beverages. This has created a favorable market environment for non-alcoholic drink manufacturers and has contributed to the expansion of the market. Overall, the Non-Alcoholic Drinks market in Colombia is experiencing significant growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier and functional beverages, as well as premium and artisanal options, is driving innovation and diversification in the market. With the continued emphasis on health and wellness, as well as the rich agricultural heritage and coffee culture in Colombia, the Non-Alcoholic Drinks market is expected to continue to grow and evolve in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.