Non-Alcoholic Drinks - Cambodia

The Non-Alcoholic Drinks market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian consumers have shown a growing preference for healthier beverage options, which has led to an increase in demand for non-alcoholic drinks. This trend is in line with the global shift towards healthier lifestyles and the increasing awareness of the negative health impacts of consuming excessive amounts of alcohol. Additionally, the younger generation in Cambodia is more health-conscious and actively seeks out beverages that are low in sugar and artificial additives.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Cambodia is the rising popularity of functional beverages. These beverages are formulated with specific ingredients that offer health benefits beyond basic hydration. Functional beverages, such as energy drinks, sports drinks, and herbal teas, are gaining traction among Cambodian consumers who are looking for beverages that can provide them with a boost of energy, improve their overall well-being, or help them recover after physical activities. Another trend in the market is the increasing availability of plant-based and natural beverages. Cambodian consumers are becoming more conscious of the environmental impact of their consumption choices and are seeking out beverages that are made from natural ingredients and have a lower carbon footprint. Plant-based beverages, such as almond milk, coconut water, and herbal infusions, are becoming more widely available in supermarkets and specialty stores across the country.

Local special circumstances: Cambodia's rapidly growing tourism industry has had a significant impact on the Non-Alcoholic Drinks market. As the number of international tourists visiting the country continues to rise, there is a growing demand for non-alcoholic beverages that cater to the preferences and dietary restrictions of tourists. This has led to an increase in the availability of international brands and a wider variety of non-alcoholic options in hotels, restaurants, and tourist hotspots.

Underlying macroeconomic factors: Cambodia's strong economic growth and rising disposable incomes have also contributed to the development of the Non-Alcoholic Drinks market. As people's purchasing power increases, they are able to afford a wider range of beverages and are more willing to try new and innovative products. Additionally, the expanding middle class in Cambodia has led to a shift in consumer preferences towards higher-quality and premium beverages, which has further fueled the growth of the market. In conclusion, the Non-Alcoholic Drinks market in Cambodia is experiencing growth due to changing customer preferences towards healthier options, the rising popularity of functional and natural beverages, the impact of the tourism industry, and the country's strong economic growth. These trends are expected to continue driving the development of the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.