Bottled Water - Denmark

The Bottled Water market in Denmark has been experiencing significant growth in recent years. The market has been driven by several factors, including changing consumer preferences, health consciousness, and convenience.

Customer preferences: In Denmark, consumers have shown a growing preference for bottled water over other beverages. This can be attributed to the increasing health consciousness among consumers, who are opting for healthier alternatives to sugary drinks. Bottled water is seen as a healthier option, as it does not contain any added sugars or artificial flavors. Additionally, the convenience of bottled water, especially in single-serve packaging, appeals to busy consumers who are constantly on the go.

Trends in the market: One of the key trends in the Danish Bottled Water market is the rising demand for flavored and functional water. Consumers are seeking out bottled water that offers additional benefits, such as enhanced hydration or added vitamins and minerals. This trend is in line with the global market, where flavored and functional water products have gained popularity in recent years. Another trend in the Danish market is the increasing popularity of premium bottled water. Consumers are willing to pay a premium for high-quality, premium bottled water brands that offer unique packaging, natural mineral content, and a luxurious drinking experience. This trend reflects the growing interest in sustainability and eco-friendly practices, as premium bottled water brands often emphasize their commitment to environmental responsibility.

Local special circumstances: Denmark has a reputation for having high-quality tap water, which is safe to drink and readily available in most households. However, despite the availability of tap water, the demand for bottled water remains strong. This can be attributed to the convenience and portability of bottled water, as well as the perception of bottled water as a healthier alternative.

Underlying macroeconomic factors: The strong growth of the Bottled Water market in Denmark can be attributed to several macroeconomic factors. The country has a high disposable income per capita, which allows consumers to spend more on premium products, including bottled water. Additionally, the growing tourism industry in Denmark has contributed to the demand for bottled water, as tourists often prefer to drink bottled water when traveling. In conclusion, the Bottled Water market in Denmark is experiencing significant growth due to changing consumer preferences, health consciousness, and convenience. The demand for flavored and functional water, as well as premium bottled water, is on the rise. Despite the availability of high-quality tap water, consumers in Denmark continue to choose bottled water for its convenience and perceived health benefits. The strong macroeconomic factors, such as high disposable income and a growing tourism industry, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.