Market Insights Consumer Food Oils & Fats

Margarine - Tunisia

Tunisia

Revenue in the Margarine market amounts to €50.05m in 2025. The market is expected to grow annually by 6.08% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€4,657m in 2025).
In relation to total population figures, per person revenues of €4.05 are generated in 2025.
In the Margarine market, volume is expected to amount to 9.16m kg by 2029. The Margarine market is expected to show a volume growth of 0.6% in 2026.
The average volume per person in the Margarine market is expected to amount to 0.72kg in 2025.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine Market in Tunisia is witnessing minimal growth, influenced by factors such as fluctuating consumer preferences, competition from healthier alternatives, and economic constraints affecting purchasing power. These elements collectively hinder market expansion.

Customer preferences: Consumers in Tunisia are increasingly gravitating towards healthier cooking options, prompting a notable shift in their preference for natural fats over margarine. This trend is influenced by a growing awareness of nutrition and health, particularly among younger demographics who prioritize clean labels and organic ingredients. Additionally, the rise of plant-based diets is steering interest towards alternatives like olive oil and avocado spreads. Cultural traditions also play a role, as families seek to preserve traditional cooking methods that favor wholesome ingredients, thereby impacting margarine consumption.

Trends in the market: In Tunisia, the margarine market is experiencing a decline as consumers increasingly favor natural fats, driven by heightened health awareness and nutritional education. Younger demographics are particularly inclined toward clean labels and organic options, leading to a preference for healthier alternatives like olive oil and avocado spreads. This shift is significant as it reflects a broader cultural movement towards preserving traditional cooking methods that emphasize wholesome ingredients. Industry stakeholders must adapt by innovating product offerings and marketing strategies to align with this growing demand for natural and health-focused fats.

Local special circumstances: In Tunisia, the margarine market is uniquely influenced by the country's rich culinary heritage and its Mediterranean diet, which emphasizes the use of natural fats like olive oil. This cultural preference for traditional ingredients is compounded by a growing awareness of health and nutrition, prompting consumers to shift away from processed options towards healthier alternatives. Additionally, strict regulations on food labeling and safety further encourage transparency, pushing manufacturers to innovate and offer products that align with the rising demand for organic and natural fats.

Underlying macroeconomic factors: The margarine market in Tunisia is shaped by macroeconomic factors such as fluctuating global oil prices, national economic stability, and consumer purchasing power. As the global demand for healthier fats rises, Tunisia's local producers face pressure to adapt, leading to innovations in product offerings. Additionally, government fiscal policies promoting agricultural sustainability and local production are fostering a more favorable environment for margarine manufacturers. Economic growth and rising disposable incomes are increasingly enabling consumers to prioritize quality and health over cost, further driving demand for innovative, healthier margarine options in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.