Market Insights Consumer Food Bread & Cereal Products

Pasta - Lesotho

Lesotho

Revenue in the Pasta market amounts to €6.85m in 2024. The market is expected to grow annually by 8.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €2.91 are generated in 2024.
In the Pasta market, volume is expected to amount to 4.91m kg by 2029. The Pasta market is expected to show a volume growth of 4.0% in 2025.
The average volume per person in the Pasta market is expected to amount to 1.8kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta Market in Lesotho is experiencing minimal growth, influenced by factors such as limited consumer awareness and traditional eating habits. Despite this, the Bread & Cereal Products Market is steadily expanding, driven by convenience and increasing demand for healthy food options.

Customer preferences: As consumers become more health-conscious and environmentally aware, the demand for sustainable and organic pasta products is on the rise. This trend is especially evident among younger generations who prioritize ethical and sustainable food choices. Additionally, with the growing popularity of plant-based diets, there is a surge in demand for pasta alternatives made from alternative flours such as chickpea and lentil flour. This shift is driven by a desire for healthier and more environmentally friendly options in the pasta market.

Trends in the market: In Lesotho, the Pasta Market of the Bread & Cereal Products Market within The Food market is seeing a shift towards healthier options, with an increasing demand for whole wheat and gluten-free pasta. In addition, there is a growing trend of incorporating local ingredients and traditional flavors in pasta products, catering to the preferences of the local population. These trends indicate a shift towards a more health-conscious and diverse consumer base, which presents opportunities for industry stakeholders to tap into new markets and differentiate their products.

Local special circumstances: In Lesotho, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by geographical factors. The country's mountainous terrain limits agricultural production, resulting in a reliance on imported pasta products. Additionally, cultural preferences for maize-based products also impact the pasta market. Moreover, government regulations that restrict the import of certain types of pasta from neighboring countries further differentiate the market. These unique factors contribute to the dynamics of the Pasta Market in Lesotho, creating a distinct market landscape.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Lesotho is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Lesotho's economy is heavily dependent on agriculture, which has been affected by droughts and other natural disasters in recent years. This has led to a decline in purchasing power and consumer confidence, impacting the demand for pasta products. Additionally, government policies and regulations related to imports and exports also play a significant role in the performance of the market. However, with the implementation of economic reforms and investments in infrastructure, there is potential for growth in the pasta market in Lesotho.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.