Beauty & Personal Care - Peru

Peru

In 2024, Peru's Beauty & Personal Care market is projected to generate revenue of €2.58bn.
It is expected to experience an annual growth rate of 6.29% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is estimated to have a market volume of €1.49bn in 2024.
When compared globally, in the United States generates the highest revenue in this market, amounting to €93bn in 2024.
In terms of per capita revenue, in Peru is expected to generate €74.44 per person in 2024.
Online sales are projected to contribute 42.7% of the total revenue in the Beauty & Personal Care market by 2024.
Peruvian consumers are increasingly embracing natural and organic beauty products, driving the growth of the Beauty & Personal Care market in the country.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.