Market Insights Consumer Beauty & Personal Care Personal Care

Shower & Bath - Europe

Europe

In Europe, the revenue generated in the Shower & Bath market in 2024 amounts to €9.91bn.
This market is projected to experience an annual growth rate of 1.62% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with €8,721m in 2024.
On a per capita basis, the revenue generated per person in Europe is approximately €11.75 in 2024.
In the European shower & bath market, Germany's focus on eco-friendly and sustainable products is driving innovation and shaping consumer preferences.

Key regions: Malaysia, United Arab Emirates, South Korea, Indonesia, United Kingdom

Mercado

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Comparación de regiones

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.