Market Insights Consumer Beauty & Personal Care Personal Care

Oral Care - Europe

Europe

In 2024, the revenue in the Oral Care market in Europe amounts to €11.46bn.
This market segment is expected to grow annually by 1.52% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with €9,246m in 2024.
In terms of per person revenues, in Europe generates €13.58 per person in 2024.
In Europe, Germany is leading the way in the oral care market with its innovative dental care products and high oral hygiene standards.

Key regions: Indonesia, United States, United Arab Emirates, Worldwide, Canada

Mercado

Región

Comparación de regiones

Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.