Market Insights Consumer Beauty & Personal Care Cosmetics

Eye Cosmetics - Europe

Europe

In 2024, the Eyes market in Europe is projected to generate revenue of €5.82bn.
It is anticipated that the market will experience an annual growth rate of 2.24% (CAGR 2024-2028).
In terms of global comparison, in the United States leads in revenue generation, with €4,655m in 2024.
When considering the total population, the per person revenue in Europe is estimated to be €6.90 in 2024.
In Germany, the trend in the eyes market is towards natural and organic eye care products.

Key regions: Indonesia, India, Singapore, Worldwide, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.