Market Insights Consumer Apparel Men's Apparel

Night & Underwear - Worldwide

Worldwide

In 2024, the Night & Underwear market worldwide generated a revenue of €15.83bn.
According to market projections, this segment is expected to experience an annual growth rate of 2.85% (CAGR 2024-2028).
When comparing the Night & Underwear market globally, in the United States stands out as the highest revenue generator with €5,289m in 2024.
In terms of per capita revenue, in 2024, each person worldwide contributed €2.04 to the Night & Underwear market's total revenue.
Looking ahead to 2028, the volume of the Night & Underwear market is projected to reach 2.7bn pieces units.
Additionally, a growth rate of 0.9% is expected in 2025.
On average, each person worldwide is anticipated to consume 0.3pieces units of Night & Underwear market products in 2024.
With the rise of athleisure fashion, the global demand for comfortable and stylish night & underwear has increased significantly, particularly in countries like the United States and Japan.

Key regions: India, China, Germany, United States, Malaysia

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Comparación de regiones

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Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.