Wine - Burundi

The Wine market in Burundi is experiencing significant growth and development.

Customer preferences: Burundi, a small landlocked country in East Africa, is known for its rich cultural heritage and diverse culinary traditions. Wine consumption has been traditionally low in Burundi, with the majority of the population preferring local beverages such as banana beer and sorghum beer. However, there has been a notable shift in customer preferences in recent years, with an increasing number of Burundians developing a taste for wine. This can be attributed to a growing middle class, urbanization, and exposure to international cuisines and lifestyles.

Trends in the market: One of the key trends in the wine market in Burundi is the rise in demand for imported wines. As Burundians become more exposed to global trends and international flavors, there is a growing interest in exploring different types of wines from around the world. This trend is particularly evident among the younger population and urban dwellers who are more open to trying new products and experiences. Another trend in the market is the emergence of wine bars and specialized wine shops in major cities like Bujumbura. These establishments cater to the growing demand for wine and provide a platform for consumers to learn about different varieties, regions, and food pairings. Wine tastings and educational events are also becoming more common, further fueling the interest in wine among Burundians.

Local special circumstances: Burundi's wine market is unique due to its geographical location and climate. The country has a subtropical highland climate, with cool temperatures and ample rainfall, creating favorable conditions for the cultivation of certain grape varieties. As a result, there is a small but growing wine production industry in Burundi, with local wineries producing a limited range of wines for the domestic market. This local production adds a sense of pride and exclusivity to the wine market in Burundi, as consumers have the opportunity to support and enjoy locally made wines.

Underlying macroeconomic factors: The growth and development of the wine market in Burundi can be attributed to several macroeconomic factors. Firstly, the country has experienced stable economic growth in recent years, leading to an increase in disposable income and purchasing power. This has allowed more Burundians to afford and indulge in luxury products such as wine. Additionally, the government of Burundi has been actively promoting tourism and attracting foreign investment. This has resulted in an influx of tourists and expatriates, who often have a higher demand for wine. The presence of this international community has created a market for imported wines and has also influenced local tastes and preferences. In conclusion, the wine market in Burundi is experiencing significant growth and development, driven by changing customer preferences, the emergence of specialized establishments, favorable local conditions for wine production, and underlying macroeconomic factors. As Burundians continue to embrace wine as part of their culinary experiences, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.