Hard Seltzer - Burundi

The Hard Seltzer market in Burundi is experiencing steady growth and development, driven by changing consumer preferences and local special circumstances. Customer preferences in Burundi have shifted towards healthier and low-alcohol beverage options, leading to an increased demand for Hard Seltzers. Consumers are becoming more health-conscious and are actively seeking alternatives to traditional high-sugar and high-calorie beverages. The light and refreshing nature of Hard Seltzers, combined with their lower alcohol content, make them an appealing choice for consumers in Burundi who are looking for a lighter and more balanced drinking experience. Trends in the market show that the popularity of Hard Seltzers is on the rise in Burundi. As more international brands enter the market, consumers have a wider variety of options to choose from. This increased competition has resulted in improved product quality and innovation, with brands introducing new flavors and unique combinations to cater to the local taste preferences. The growing popularity of Hard Seltzers is also reflected in the expanding distribution channels, with these beverages becoming more readily available in supermarkets, convenience stores, and online platforms. Local special circumstances in Burundi contribute to the development of the Hard Seltzer market. The country has a young and urban population, with a significant portion of the consumer base falling within the millennial and Gen Z demographics. These younger consumers are more open to trying new and innovative products, including Hard Seltzers. Additionally, the rising disposable incomes in Burundi have made premium and imported beverages more affordable and accessible to a larger segment of the population, further driving the growth of the Hard Seltzer market. Underlying macroeconomic factors also play a role in the development of the Hard Seltzer market in Burundi. The country's stable economic growth and increasing urbanization have created a favorable environment for the beverage industry. As more consumers move to urban areas and adopt a modern lifestyle, their preferences and consumption patterns are influenced by global trends. The rising middle class in Burundi has the purchasing power to afford premium beverages, making the market attractive for both domestic and international players. In conclusion, the Hard Seltzer market in Burundi is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier and low-alcohol beverage options, combined with the young and urban population and rising disposable incomes, has created a conducive environment for the growth of the Hard Seltzer market in Burundi. As the market continues to evolve, it is expected that more brands will enter the market and further drive its expansion.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.