Beer - France

The Beer market in France has been experiencing significant growth in recent years.

Customer preferences: French consumers have shown a growing preference for craft beers and specialty brews. This trend is driven by a desire for unique and high-quality products, as well as a growing interest in supporting local breweries. In addition, there has been a shift towards healthier options, with an increasing demand for low-alcohol and non-alcoholic beers.

Trends in the market: One of the key trends in the French beer market is the rise of microbreweries. These small-scale breweries have gained popularity among consumers who appreciate the craftsmanship and variety of flavors they offer. This trend mirrors the global craft beer movement, which has seen exponential growth in recent years. Another trend in the market is the increasing availability of beer in cans. This packaging format is preferred by many consumers due to its convenience and portability.

Local special circumstances: France has a long-standing tradition of wine consumption, and wine has historically been the preferred alcoholic beverage in the country. However, there has been a shift in recent years, with beer gaining ground as a popular choice among younger consumers. This change in consumer preferences can be attributed to a number of factors, including the increasing influence of global beer culture and the growing availability of a wide range of beer styles in the market.

Underlying macroeconomic factors: The growth of the beer market in France can be attributed to several underlying macroeconomic factors. Firstly, the country's strong economic performance has led to increased disposable income, allowing consumers to spend more on leisure activities such as dining out and socializing. This has created a favorable environment for the beer market to thrive. Additionally, the growing tourism industry in France has contributed to the demand for beer, as tourists from around the world seek to experience the country's rich culinary and beverage traditions. Finally, changing demographics, such as an aging population and increasing urbanization, have also played a role in shaping the beer market. In conclusion, the Beer market in France is experiencing growth due to changing consumer preferences, including a growing interest in craft beers and specialty brews, as well as a shift towards healthier options. The rise of microbreweries and the increasing availability of beer in cans are also key trends in the market. France's long-standing tradition of wine consumption and the country's strong economic performance are important local special circumstances that have contributed to the growth of the beer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.